$7,438
Total Ad Spend (June + July Combined)
Total Spend
$7,437.88
All Platforms
Total Clicks
19,305
Google + Meta
Total Impressions
562,281
All Platforms
Google Conversions
136
112 leads, 4 purchases, 20 calls
Meta Leads
37
22 June + 15 July
Bing Conv.
15
Jun-Jul combined (CSV)
Google Ads
Google Ads: June vs July
June 2026
Spend$1,596.77
Clicks782
Impressions43,957
Conversions77
Breakdown68 leads, 9 calls
CTR1.78%
CPC$2.04
CPA$20.74
July 2026
Spend$1,995.22 +25%
Clicks972 +24%
Impressions56,451 +28%
Conversions59
Breakdown44 leads, 4 purchases, 11 calls
CTR1.72% -0.06
CPC$2.05 ~same
CPA$33.98 +64%
Key Insight: July spend increased 25% with 24% more clicks, but conversions dropped from 77 to 59, pushing CPA up from $20.74 to $33.98. July did generate 4 purchases (vs 0 in June) and more calls (11 vs 9). The drop in lead volume was driven primarily by PMAX CAMPAIGN | CASA, which had 27 conversions in June but only 8 in July.
June Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | Conv. | CPA |
|---|---|---|---|---|---|
| Sales-Performance Max-1 | $330.04 | 234 | 12,954 | 18 | $17.91 |
| Sports Activations | PMax | $303.67 | 99 | 17,091 | 4 | $75.92 |
| Event Services | $287.82 | 134 | 1,302 | 5 | $57.56 |
| PPU/PBU, Search | $177.31 | 29 | 426 | 1 | $177.31 |
| Software Ads || M.M. | $134.28 | 62 | 1,045 | 2 | $67.14 |
| Search | Sports Activations | $119.52 | 31 | 677 | 1 | $119.52 |
| PMax || Products || M.M. | $117.98 | 87 | 6,897 | 15 | $8.10 |
| PMAX CAMPAIGN | CASA | $65.57 | 59 | 2,750 | 27 | $2.43 |
| Photobooth, Search | $24.72 | 22 | 242 | 3 | $8.24 |
| Search || M.M. | $24.22 | 15 | 477 | 0 | — |
| SEARCH CAMPAIGN | CASA | $11.64 | 10 | 96 | 1 | $11.64 |
| Total | $1,596.77 | 782 | 43,957 | 77 | $20.74 |
July Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | Conv. | CPA |
|---|---|---|---|---|---|
| Search | Sports Activations | $351.89 | 70 | 1,648 | 0 | — |
| Sales-Performance Max-1 | $342.71 | 210 | 9,608 | 20 | $17.38 |
| Software Ads || M.M. | $333.69 | 110 | 2,122 | 6 | $55.61 |
| Sports Activations | PMax | $295.60 | 283 | 31,426 | 2 | $147.80 |
| Event Services | $194.98 | 80 | 618 | 12 | $16.25 |
| PPU/PBU, Search | $180.30 | 31 | 414 | 2 | $90.15 |
| PMax || Products || M.M. | $100.78 | 65 | 7,816 | 8 | $12.60 |
| Search || M.M. | $91.84 | 44 | 1,047 | 1 | $91.84 |
| SEARCH CAMPAIGN | CASA | $63.85 | 40 | 478 | 0 | — |
| Photobooth, Search | $22.69 | 19 | 124 | 0 | — |
| PMAX CAMPAIGN | CASA | $16.89 | 20 | 1,150 | 8 | $2.11 |
| Total | $1,995.22 | 972 | 56,451 | 59 | $33.98 |
Meta Ads
Meta Ads: June vs July
June 2026
Spend$2,009.71
Clicks8,020
Impressions207,849
Leads22
Reach126,802
CTR3.86%
CPC$0.25
CPL$91.35
July 2026
Spend$1,836.18 -9%
Clicks9,531 +19%
Impressions254,024 +22%
Leads15 -32%
Reach177,530 +40%
CTR3.75% ~same
CPC$0.19 -24%
CPL$122.41 +34%
Key Insight: July Meta efficiency improved significantly: 9% less spend with 19% more clicks and 40% more reach. CPC dropped 24% to $0.19. However, lead volume dropped from 22 to 15 as the Products Traffic Campaign generated 0 leads in July (vs 7 in June). Software Sales Campaign remained the primary lead driver, improving from $43.44 CPL (June) to $36.51 CPL (July).
June Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | Leads | CPL |
|---|---|---|---|---|---|
| Products Traffic Campaign | $904.22 | 5,654 | 121,239 | 7 | $129.17 |
| Software Sales Campaign | $608.14 | 740 | 45,393 | 14 | $43.44 |
| Sports Activation | Traffic [FIFA] | $305.08 | 1,037 | 26,239 | 1 | $305.08 |
| Sports Activation | Traffic | $192.27 | 589 | 14,978 | 0 | — |
| Total | $2,009.71 | 8,020 | 207,849 | 22 | $91.35 |
July Campaign Breakdown
| Campaign | Spend | Clicks | Impr. | Leads | CPL |
|---|---|---|---|---|---|
| Products Traffic Campaign | $857.67 | 6,812 | 134,078 | 0 | — |
| Software Sales Campaign | $547.72 | 725 | 49,933 | 15 | $36.51 |
| Sports Activation | Traffic [FIFA] | $339.58 | 1,530 | 43,149 | 0 | — |
| Sports Activation | Traffic | $91.21 | 464 | 26,864 | 0 | — |
| Total | $1,836.18 | 9,531 | 254,024 | 15 | $122.41 |
Bing / Microsoft Ads
Bing Ads: June + July Combined
Bing keyword data is from the exported CSV covering June 1 - July 31 combined. Month-by-month split is not available for Bing in this report. The Bing API token expired during this period.
Spend
$1,441.93
Jun-Jul combined
Clicks
753
Impressions
7,072
Conversions
15
CTR
10.65%
CPA
$96.13
Top Keywords
Top Performing Keywords
Google Ads: Top Keywords (June)
| Keyword | Match | Campaign | Clicks | CPC | Conv. |
|---|---|---|---|---|---|
| la photo party | Exact | Event Services | 80 | $1.10 | 0 |
| booth software | Broad | PPU/PBU, Search | 27 | $6.04 | 0 |
| 360 photo booth event | Phrase | Search | Sports Activations | 26 | $3.43 | 1 |
| digital photo booth software | Phrase | Software Ads || M.M. | 18 | $1.77 | 0 |
| photo booth packages | Broad | Event Services | 17 | $5.44 | 3 |
| photo booth rental los angeles | Phrase | Photobooth, Search | 15 | $1.15 | 2 |
| event photo booth platform | Phrase | Software Ads || M.M. | 11 | $3.10 | 0 |
| ai photo booth | Broad | Event Services | 10 | $4.11 | 0 |
| la photo party | Phrase | Event Services | 9 | $1.51 | 0 |
| party photo | Phrase | Photobooth, Search | 5 | $1.20 | 1 |
Google Ads: Top Keywords (July)
| Keyword | Match | Campaign | Clicks | CPC | Conv. |
|---|---|---|---|---|---|
| la photo party | Phrase | Event Services | 45 | $1.61 | 3 |
| digital photo booth software | Phrase | Software Ads || M.M. | 33 | $2.16 | 1 |
| ai photo booth | Broad | Software Ads || M.M. | 31 | $4.17 | 0 |
| booth software | Broad | PPU/PBU, Search | 30 | $5.76 | 1 |
| 360 photo booth event | Phrase | Search | Sports Activations | 28 | $4.49 | 0 |
| la photo party | Exact | Event Services | 23 | $1.16 | 1 |
| corporate event entertainment company | Broad | Search | Sports Activations | 21 | $5.01 | 0 |
| brand activation agency | Phrase | Search | Sports Activations | 8 | $5.89 | 0 |
| photo booth rental los angeles | Phrase | Photobooth, Search | 5 | $1.08 | 0 |
| photo booth camera rental | Broad | Event Services | 5 | $3.38 | 1 |
Bing/Microsoft Ads: Top Keywords (Jun-Jul Combined)
| Keyword | Match | Campaign | Clicks | CPC | Conv. |
|---|---|---|---|---|---|
| photo booth rental los angeles | Phrase | Photobooth, Search || Bing | 152 | $2.70 | 2 |
| photo booth los angeles | Phrase | Photobooth, Search || Bing | 108 | $2.16 | 2 |
| photo booth for sale | Phrase | PPU/PBU, Search || Bing | 104 | $2.01 | 1 |
| photo booth rental | Phrase | Photobooth, Search || Bing | 101 | $1.43 | 1 |
| la photo party | Exact | Event Services || Bing | 94 | $0.71 | 2 |
| 360 photo booth for sale | Phrase | PPU/PBU, Search || Bing | 79 | $2.71 | 0 |
| 360 photo booth rental | Phrase | Photobooth, Search || Bing | 76 | $2.44 | 1 |
| photo booth software | Phrase | Software Ads || Bing | 58 | $2.58 | 1 |
| photo booth rental near me | Phrase | Photobooth, Search || Bing | 42 | $1.60 | 1 |
| 360 photo booth | Phrase | Photobooth, Search || Bing | 42 | $1.56 | 0 |
Meta Creatives
Best Performing Meta Ad Creatives (Jun-Jul)
| Ad Creative | Impressions | Clicks | CTR | Leads | CPL | Spend |
|---|---|---|---|---|---|---|
| PBU 1 — "All-In-One Photo Booth Software" | 46,793 | 493 | 1.44% | 15 | $34.34 | $515.11 |
| PBU 5 — "The Ultimate Photo Booth Software" | 39,511 | 340 | 1.59% | 12 | $43.17 | $517.99 |
| EXPLORER Ad — Stacked Text | 39,696 | 1,987 | 3.81% | 5 | $73.09 | $365.46 |
| PBU 2 — "Next-Gen Photo Booth Software" | 4,935 | 48 | 1.86% | 2 | $30.26 | $60.51 |
Creative Takeaways: PBU 1 ("All-In-One") drove the most leads (15) at the best volume CPL ($34.34). The EXPLORER Ad had the highest CTR at 3.81%, generating strong awareness but fewer leads. PBU 2 had the lowest CPL ($30.26) but limited sample size.
SEO
Organic Search Rankings
#1 Rankings
7
Top 10
16
Top 20
28
Organic Traffic
1,876
monthly visits
SEO Impact: Strong organic presence driving 4 verified deals worth $22,000 in July alone. Key rankings for "la photo party", "photo booth rental los angeles", and event-related terms bringing high-intent organic visitors.
Deal Attribution
HubSpot Deal Attribution (July 1 - 31, 2026)
Ad performance above covers June 1 - July 31. Deal attribution below covers July only. June 2026 deal attribution was reviewed separately.
$60,299
Revenue Attributed to Melleka Marketing
Paid Search
7 deals
$38,299 revenue
Organic Search (SEO)
4 deals
$22,000 revenue
Paid Search (Google Ads) — 7 Deals
HubSpot source explicitly shows "Paid search" with our Google Ads campaign names in the drill-down.
| Contact | Deal Value | Campaign Source |
|---|---|---|
| Chelsea Stockton | $20,000 | Event Services / la photo party |
| Grace Palmer | $7,500 | Event Services / la photo party |
| Sam Costantino | $5,100 | Sales-Performance Max-1 |
| Brody Crocker | $2,000 | 360 photo booth rental |
| Jada Griffiths | $2,000 | Search Sports Activations M.M. |
| Rachel Haspel | $1,650 | Search || M.M. / photo booth rental |
| Onyinye Mbachu | $49 | PBU Weekly (last-touch shows Direct) |
| Total | $38,299 |
Note on Sam Costantino: HubSpot shows this deal at $5,100, however your internal tracking sheet lists $2,500. Please verify which amount is current.
Organic Search (SEO) — 4 Deals
HubSpot source shows "Organic search" from Google. These visitors found LAPP through our SEO rankings.
| Contact | Deal Value | Landing Page |
|---|---|---|
| Jeannine Ryman | $12,000 | laphotoparty.com/event-services |
| Chelsea Maldonado | $6,000 | Google organic (keywords encrypted) |
| Jasmine Kadile | $3,000 | laphotoparty.com/contact |
| Lauren G. | $1,000 | Google organic (keywords encrypted) |
| Total | $22,000 |
Website Direct Traffic — 13 Deals
Note: These deals came from visitors who arrived via direct traffic (typing the URL, bookmarks, or untracked referrals). These could include returning customers, referrals, or visitors influenced by our overall marketing presence (ads, SEO, brand awareness). They are listed separately as they cannot be directly attributed to a specific marketing channel with certainty.
| Contact | Deal Value | Landing Page |
|---|---|---|
| Ashley Bailey | $30,000 | laphotoparty.com/event-services |
| Ashley Bailey | $25,818.75 | m.laphotoparty.com/meetings |
| Richard Holder | $15,000 | meetings.hubspot.com |
| Ashley Bailey | $12,132.38 | m.laphotoparty.com/meetings |
| Christman Dunhill | $8,000 | meetings.hubspot.com |
| Haille Walsh | $2,200 | meetings.hubspot.com |
| Onyinye Mbachu | $2,000 | laphotoparty.com/photo-booth |
| Onyinye Mbachu | $2,000 | laphotoparty.com/photo-booth |
| Jennifer Sullivan | $299 | laphotoparty.com/photo-booth |
| Jennifer Sullivan | $299 | laphotoparty.com/photo-booth |
| Ashley Bailey | $0 | m.laphotoparty.com |
| Tony Patino | $49 | laphotoparty.com/photo-booth |
| Charles Haze Malixi | $49 | laphotoparty.com/photo-booth |
| Total (13 deals) | $97,847.13 |
Attribution Notes:
All deal sources verified via HubSpot's built-in source tracking (last-touch attribution model). Paid Search deals show our exact Google Ads campaign names in the source drill-down. Organic Search deals are tagged by HubSpot as "Organic search" from Google. This section covers July 2026 deals only; June 2026 deal attribution was reviewed separately.